Barbican Geometrics

Finding Joy in Brutalist Aesthetic

Featured in Creative Boom

“MAMIMU’s work often shines with hope. Inspired by the philosophy of Japanese Kimono artisans, she creates bold joyful patterns from the seemingly mundane.”

Read the full feature on Creative Boom

Optimism despite the cancellation of the Tokyo Olympics 2020

In uncertain times like COVID, ‘Optimism’ can be more than a lofty, happy idea. Optimism is a choice: you can either dwell on your loss or find the inner strength to move on. With bold solid colours and shapes, I hope to show the world my optimism and resilience. 

In fact, this project itself is a product of my determined optimism. Initially, this collaboration with CULT VISION, a curated eyewear boutique in Barbican, was going to be something to mark the Tokyo Olympics 2020 in their shop window. Sadly, due to COVID-19, this global event itself was cancelled. Furthermore, the UK nationwide lockdown meant CULT VISION had to temporarily close the shop.

‘Barbican Geometrics’ is a study of shape and form around the area of Barbican, London.

The Brutalist aesthetic is often seen as cold and sterile, but I have discovered the joy and optimistic side of this iconic piece of London urban architecture. Extracting a sense of order and progress from the regularity of windows, tiles, and steps, I would like to invite you into an optimistic view of the world during a time of uncertainty. 

Cult Vision Window Display with bold shapes and colours by MAMIMU
Japanese artist working on Window Display in London
Limited Edition Lens Cloth design for Cult Vision
Tait Building interpreted by Artist MAMIMU
Goswell Windows by MAMIMU
Barbican Steps by MAMIMU

Planning Your Joy in the Darkest Time

Michelle Obama said it’s important to “plan your joy” even in the darkest time and find a way to move forward. This is the kind of optimism I chose. I continued the conversation with CULT VISION during lockdown and we both came to the agreement that we should create something forward-looking. This is how “Barbican Geometrics” was born and I think it’s perhaps better than my original idea.


As the Japanese saying goes 七転び八起き (Nana Korobi Ya Oki) “Fall down seven times, stand up eight”, I always choose to stand up because that’s often when the magic happens.

Window Takeover
at Cult Vision

MAMIMU took over the window of Barbican-based CULT VISION with 5 original limited edition prints inspired by geometrics and the Brutalist Aesthetic in the Barbican. 

Photos: Elaine Potter